AW20 Behind the Campaign


A voyage to the French countryside, arriving in Giverny and coming to a standstill from the breathtaking view of a waterlily pond. 

Drawing inspiration from Monet, a history of art concept has evolved our #MLMGirl to embody her own femininity for AW20.

Join us behind the campaign shoot for The Light of Monet.


 

 

“I must have flowers, always, and always.”

- Claude Monet

 

 

 

On an endless voyage around the world, the MLM Girl continues to be drawn to our signature prints of florals and colour, whilst still incorporating our core essentials into her everyday wardrobe.

 

 

 

"My wish is to stay always like this, living quietly in a corner of nature.”

- Claude Monet

 

 

An ode to the late impressionist, The Light of Monet presents a modern take on the hues often seen in Monet's work. Feminine prints and bold colours are a true reflection of who the MLM Girl is today.

 

 

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