October 13, 2020
5 MINUTES WITH FREDRIKA
Frederika is a photographer, content creator, creative consultant and yoga teacher from Sweden currently based in Melbourne. We were lucky enough to have 5 minutes of her busy schedule to have a chat.
We would love to hear about your journey, how did you succeed in where you are today as in influencer?
I wish I had a better answer but I really have no idea. I have fun doing what I do and somehow time is just flying by. Maybe that's the answer?
We see you as an ultimate example of the #MLMGIRL What influences your style?
Anything and everything! I am a sucker for an amazing material more than cut or or colour. And although I appreciate a good heel once in a while I cannot deal with uncomfortable clothes. If it requires a proper bra, I'll pass. I really do think I was born in the wrong decade though I love everything 60's and I loooove watching old movies. I will never give my winged eyeliner up.
Fredrika wears the Figment Embroidery Slip (left) and Fisherman Knit (Right) from 'Esoteric'
We notice you like to escape during our Winter months.. where have you been? We look forward to following you on your journeys!
Every Australian Winter (and European Summer) I head home to spend some time with my family, we usually do a few weeks at home in Sweden and a yearly trip to Greece and this year I went on a sister trip to Biarritz and Paris with my best friend, it was a busy but amazing couple of months!
What do you do to re-charge your creative and inspirational mind?
I spend a lot of time outside of the industry and off social media. although it's good to be inspired by others I think I am the most creative when I spend time wither with myself or surround myself with people who couldn't care less about fashion on social media. Getting grounded always does the trick.. A whole sunday with my partner and dog, just being silly and eat heaps of good food - that is the best way to recharge for me.
The Ash Maxi in Terracotta from 'Esoteric'
The Lotus Top in Lynx From 'Utopia'
The Lotus Bubble Skirt and Top in Lynx from 'Utopia'